BRIAN SHRIDE
Fractional Business Development & Marketing Consultant
I help AEC, geospatial, and technology teams win more of the right work—faster—using proven BD systems, smart proposal strategy, and digital positioning that drives results.
Executive Summary
I’m a fractional BD leader with a long track record in geospatial, LiDAR, photogrammetry, AEC, and technology. I build simple, repeatable systems that fill the pipeline, shape deals early, and close with clear win themes.
Based in North Carolina, I work hands-on with owners and executives to stand up BD rhythms, sharpen messaging, and align marketing with capture so proposals land. I’m also the creator of NerdItForward.com and ToothAcresBirdDogs.com, where I practice what I preach on structure, SEO, and audience building.
If you need momentum in the next 90 days—not a five-month strategy deck—we’ll get the right conversations started and the right offers in front of buyers now.
Career Highlights
- Scaled multi-state LiDAR & imagery programs; built partner coalitions to deliver at speed and scope.
- Led capture and proposal strategy across AEC/geospatial pursuits; improved hit rate with tight Section M-aligned win themes.
- Opened doors with primes and agencies; advanced from intro to shortlist with clear problem framing and proof.
- Built repeatable BD cadences (targets, touch plans, value hooks); formalized pipeline and review rhythm.
- Stood up modern web, SEO, and content systems that support BD instead of sitting on the sidelines.
WHAT I BRING (Capabilities)
Fractional BD Leadership
- 90-day momentum plan, weekly cadence
- Targeting, outreach, deal shaping
- Forecasting, reviews, accountability
Proposal & Capture
- Win themes locked to evaluation
- Storyboards, pink/red team sprints
- Lean compliance + persuasive voice
Partnerships & Channels
- Prime/sub strategy and teaming
- JV/alliances where it matters
- Real contact plans—not “check-ins”
Go-to-Market & Positioning
- Simple offers buyers can say yes to
- Credible proof & quick wins
- Messaging that fits the sector
Digital & SEO That Helps Sales
- Site structure that supports capture
- Pages that answer buyer questions
- Content tied to pipeline themes
AI-Enabled Workflows
- Faster research and outreach
- Proposal drafting accelerators
- Repeatable brief → draft → polish loops
Experience Timeline
Hunting Hound Social, LLC — Founder & Principal Consultant
Remote (U.S. & Global) • 2020–Present
- $25M+ awarded since 2020; influenced ~$100–140M in pursuits.
- Fractional VP/Strategic Growth for AEC, geospatial, and tech firms.
- Spun up capture programs, modernized proposals (SF330/RFP), specialist talent slates in days.
IIC Technologies — Director of Sales & Managing Director of Operations
Columbia, MD • 2008–2020
$58M awarded; influenced ~$220–280M; led 150+ globally.
80+ RFPs at ~35% win; $20M+ budgets; 25+ primes/subs; NOAA, NGA, USACE, defense primes.
CH2M Hill (now Jacobs) — Sales Manager, Southeastern Region
Atlanta U.S. • 2003–2008
$32M awarded; captured a marquee $23M statewide LiDAR (FDEM) in 12 months.
Launched the regional geospatial program; PMO across Gulf/Atlantic states; peak pipeline $30M+.
Unisys — Business Development - Key Account Representative
Atlanta, U.S. • 1998–2003
- $14M awarded; influenced ~$40–60M; foundational capture/partner mapping for public-sector & enterprise.
Trusted Perspectives from the Field
Brief insights from leaders and peers who’ve collaborated on capture, growth, and transformation programs.
Brian imposed a simple weekly rhythm that moved capture from talk to traction. Our pursuit quality jumped, and reviews stopped being fire drills.
He reframed our value in Section M terms and rebuilt the storyboard. We went from generic to persuasive—and won.
Quick diagnostics, tighter messaging, and a credible partner slate in days. The proposal finally read like us at our best.
Brian’s cadence and red-team approach cut our cycle time while lifting polish. The team felt led—not pushed.
He bridged technical depth and exec priorities. Everyone knew the win themes and their role by the second meeting.